Attracting Attention to Your Sunglass Display
When a customer enters your store wanting to buy sunglasses, they should not have to ask if you carry them and where they are. You need to display your sunglasses in such a way that they will draw customers to display without your intervention. This is why you need to put careful consideration into your sunglasses display.
What is it made of? Do you want a sunglasses display made of wood, plastic or metal, or do you want a combination of these materials? Keep in mind that metal and wood are more expensive, they are also heavier and therefore cost more to ship. Plastic is lighter and cheaper and also cheaper to ship. Plastic can also be made to have a slightly metallic appearance, so keep that in mind.
Color and Customization. Your sunglasses display can be almost any color you want. To really attract customers and make sales, you should have a sunglasses display that matches with the colors in your store. Have your store name and logo printed on the display as well, this gives the sunglasses display a more personalized touch.
Overall Presentation and Care. You should remember to have your sunglasses display in a well-lit area so that it can be appreciated in its totality. It is also important that you never keep too many sunglasses on the sunglasses display. It makes the display look very cluttered and can sometimes overwhelm your customers. Be sure though, to always keep the sunglasses display adequately replenished because you don’t want it to look too sparse. If you have mirrors or any part of your sunglasses display is made of glass, always keep it clean and fingerprint free. Presentation is key!
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219