Choosing a Proper Sunglass Display
The idea that sunglasses are only worn or should only be worn in the summer, is a thing of the past. Today, people of all ages wear their sunglasses almost daily. This is great news for people that are in the business of selling sunglasses. What it means for them is that they don’t have to wait until the summer to sell their sunglasses and the also don’t have to worry about what to do with their sunglasses during the now non-existent “off season”. While we have stated that people wear there sunglasses year-round, the fact remains that they tend to not buy new pairs until the summer in some cases. The key therefore to attracting customers to this now very popular accessory, is to ensure that you have an excellent, well-chosen sunglass display.
Take the theme or your store into consideration. This means, choose colors that blend in with those already in your store. You want a sunglass display that stands out but not for the wrong reasons. Aim to be creative but not gaudy. Also make sure the materials your sunglass display is made of are of somewhat comparable quality to the sunglasses you sell. This, simply put means, if you sell genuine designer sunglasses, stay away from the cheaper looking plastic displays. Now not all plastic displays are cheap. The good things about a plastic sunglass display are that they are lighter and therefore cheaper to ship, there is also more options with plastic when it comes to customization since plastic can be made to look somewhat metallic, depending on what the manufacturer does to the sunglass display. Another good idea is to put your name and company logo on the sunglass display. This makes it more personal and further sets your sunglass display apart from others.
Remember not to keep as many pairs of sunglasses as the sunglass display can hold on it. This gives the sunglass display a cluttered look, which is usually a turn off for many customers. But, don’t leave the sunglass display looking sparse. Choose a sunglass display with a mirror on each side of it so that your customers can check out how they look. Also, always keep any parts of the display clean and fingerprint free.
Many people wear sunglasses, it’s now the fashion statement. Ensuring you have the proper and attractive sunglass display will only help to attract more customers and in turn, increase your sales.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219