Making the Correct Choice in Presentation
It is often said that presentation is key. This saying can be applied to almost anything. Physical appearance, food; and more specifically, for this article, sunglasses displays. We know that there are many different types of sunglasses available today, and for many different reasons. You can use them for sports, to protect your eyes and to make a fashion statement. It is however important, from the retailer’s side, to ensure that this wide array of sunglasses is properly presented. This is where the proper choice of sunglasses displays comes in.
You might wonder how to go about choosing the appropriate sunglasses display. The experts say, to definitely consider the quality of the sunglasses you are selling. If you sell top-notch sunglasses but have low quality sunglasses displays, it can possibly affect your sales. That is, if you’re selling sunglasses that are high-end, you would be better off with a display that is somewhat high end. Perhaps a glass show case or one that locks, so that you can ensure that your sunglasses are protected while being displayed. There are also free standing displays. These come in various shapes and sizes. If you have a larger store with lots of room to spare, this would be a great choice. The rotating racks are a good decision since it is convenient for the customer when they are trying to pick out a new pair of sunglasses.
Just as it matters what type of sunglasses you sell, it also matters where you’ve reached in business. It makes no sense to over-extend yourself. If you’re now starting up or sunglasses are not the primary focus of your business, the table top sunglasses display may be a better choice to start off with. These sunglasses displays are usually made mainly made of metal or plastic. The metal displays are somewhat more attractive and definitely more durable, however their price is sometimes much higher than a plastic display. Plastic however is also a good choice, since they can be made to look very similar to the metal sunglasses displays and are much lighter, this serves to cut down the shipping cost.
At the end of the day, the choice is yours. Consider your sunglasses, the focus of your store, your personal preferences and of course, your budget and then make your decision. If you’re having trouble, you can always contact a manufacturer, they are always willing to help and offer great advice.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219