Things to Think About When
Designing a Custom Sunglass Display
There should be some real hard thought before purchasing a sunglass display for your brand. It is extremely important to focus on standing out from the crowd of everyday displays. When potential customers are walking around retail stores, there are so many ads constantly fighting for their attention; It is critical that your display grabs their attention.
Some things to think about when getting a custom designed sunglass display would be to incorporate your brand coloring. It’s amazing how having a jaw dropping sunglass display will increase sales faster than anything else a sunglass company does for its retailers. It is also important to incorporate your company’s logo clearly on the display so you build upon your brand image while people pass.
When designing a sunglass display for a customer, what we normally will do is have them send us pictures of their retail environments, logos, and other information that is absolutely critical to a successful point of purchase program. After that information is collected, we set out to make a sunglass display that has all of these different elements blended together to create a display that matches the store décor, and also screams for attention. Some great ways to grab a potential customer’s attention is through using materials that reflect light in the store; a fact proven to generate more attention. Another important aspect to consider is how many pairs of sunglasses you want each sunglass display to hold?
A counter sunglass display generally ranges from 24 pairs to 48 pairs where as a floor sunglass display ranges from 72 pairs to 240 pairs of sunglasses. Is it important for your company to have a storage unit underneath your sunglass display? Does the storage unit need to have a lock to secure all the merchandise beneath the sunglass display? What types of materials do you want to use for your sunglass displays, woods, metals, or plastic? What types of price ranges are you working with? Also it always a good idea to do image searches on Google and or search out sunglass displays in major retail stores for ideas.
These are some of the very basics behind getting an idea of what it is you want out of a sunglass display program. Hopefully after reading this you can start to generate some ideas about getting your own sunglass display program set up and really start to increase your companies sales
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219