Display Racks in Your Store
Sunglasses have evolved from eye protectors to very popular and important fashion accessories. Now available in a wide variety of shapes, sizes, colors and from many different sources, it is now necessary that sunglass racks are available in just as many variations. A pair of sunglasses can be tried on very quickly, this is why it would be beneficial to display them close to the check-out counters in your store, so that customers can try them on and most likely decide to purchase them, while they wait in line.
While having a great sunglass rack is important, it is not the only component necessary to ensure you make sales. You need to have a few marketing tactics you can use to go along with your sunglass rack. Discounts are always a winner. Rebates also encourage purchases. It is also helpful if your salespeople are trained to market the sunglasses to the customers and help to encourage them to make the purchase.
In terms of the actual sunglass rack; a Point of Purchase (POP) display stand is the most important. It will snatch your customer's attention. The presentation is key! Have a display with a mirror, so that customers can see how they look when they try the sunglasses on. The sunglass rack should also complement your store and the type of sunglasses you’re selling.
If you want to save floor space, it’s a good idea to invest in a Countertop Point of Purchase rack. If you are not very concerned with saving floor space, a floor sunglass rack is a good option, especially since they hold more pairs of sunglasses. There are many things that you need to consider when choosing the POP sunglass rack to use in your store. It is just most important that you pick the rack that will be the best fit with your needs and your store and products. This tactic will ensure a significant impact of your future sales.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass racks and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219