Towards the end of 2007, the economy started experiencing some downturn. We were in a recession. However, let’s not get too much into the financial terms. Many industries saw a significant drop in sales. People no longer had the financial means to make unnecessary purchases. Some people in the sunglasses business also reported a decrease in sales. The truth is, that in some cases, the recession actually has nothing to do with the fact that some businesses aren’t making sales. Now that people’s funds are low or people are just prioritizing their purchases, you need to ensure that whatever you’re selling is attractive and encourages customers to make purchases.
Thy key to doing this in the sunglass business, is to ensure you have an attractive sunglass display which serves as a promotional marketing tool. In many cases, when in retail, it is usually the display that attracts the customer to your products. This is why it is crucial if you’re selling sunglasses that you invest in a proper sunglass display.
There are basically two types of sunglass displays, the floor sunglass display and the countertop sunglass display. The best investment in these tight times would be a multi-purpose floor sunglass display. These usually hold at least 80 pairs of sunglasses however, they can also be used to display your eyewear accessories and other items such as hats and bags.
Another thing to consider is the material your display is made from. You can have a sunglass display made of wood, metal or plastic. Wood and metal displays are usually heavier and more expensive. While a plastic sunglass is usually cheaper, it can be good quality, depending on where you purchase it. It is also lighter and cheaper to ship. When making the decision of which sunglass display to get, it all depends on your personal preference and budget.
Other things to remember are to keep your sunglass display in a well-lit area. Never keep it fully stocked with sunglasses, it gives it too much of a cluttered look. Also, don’t keep it too empty, since you want to make sure you are displaying your full range of products.
The fact is that whether or not funds are low, people will still wear sunglasses. It is that one fashion accessory that isn’t limited to people of a certain age, nor is it solely worn during the summer months as people tend to believe. As long as you have an attractive sunglass display, your sales should be fine.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219