The Benefits of a Locking Sunglass Display
There are many articles aimed at sunglass retailers that advocate the importance of putting careful consideration into choosing a sunglass display. We all know that there are the sunglasses you can get for under $10 and then there are genuine designer sunglasses that cost much more. So how exactly do you choose the appropriate sunglass display if you sell genuine and costly designer sunglasses?
Your best bet is to invest in a locking sunglass display. Here are reasons why:
- Security. Hopefully your store isn’t in an area that suffers frequent robberies. Whether it is or not, your sunglasses are of a high quality and should not be left on displays where any and every one can have access to them. A locking sunglass display, can (obviously) be locked. This means only you or your salesperson can open it. This allows you to monitor who is trying on sunglasses and how many they are trying on.
- Space Saver. A locking sunglass display is smaller than a standing floor sunglass display. While it holds less pairs of sunglasses, it is ideal if you have a smaller store or limited floor space. It can be placed on any sturdy counter in your store. It works best if you have it on your checkout counter, especially if you don’t just sell sunglasses. Customers sometimes make impulsive purchase decisions and are more prone to do so with items they spot while in the checkout line.
- Scratch-proof. Sunglasses that are on displays that cannot be locked tend to get damaged or scratched when people try them on replace them on the rack. The sunglasses sometimes fall or scratch against each other. With a sunglass display that can be locked is that you can be sure that your sunglasses won’t be easily scratched or damaged. Since mainly you and your sales people handle the sunglasses and can determine who and how many people can get their hands on them.
Apart from investing in a locking sunglass display for your designer sunglasses, you should also be careful when customizing it. Choose materials and colors that maintain the somewhat classy impression that genuine designer sunglasses give. You can have a sunglass display made of plastic, which is usually the cheapest but ensure that you’re getting it from a quality manufacturer that knows how to make a plastic sunglass display look like more than just that. A plastic sunglass display can be made to have an almost metallic look. Metal and wood displays usually cost more, but if you can afford them, they are worth it.
Which ever type you choose, remember to keep it clean and orderly, you want your sunglass display to serve its maximum potential. Once carefully chosen and maintained, you are well on your way to seeing an increase in sales for your designer sunglasses.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219