Making Your Sunglass Display Work For You
As a sunglasses retailer, you no longer need to wait until it’s almost summer time to put in your orders for your sunglass displays. People have started to wear their sunglasses year-round, more as a fashion accessory, than protection for their eyes. The question though, is how to increase your sales even more, of this now very popular accessory. The key is in the actual sunglass displays. You need to not only choose the most suitable sunglass displays for your store but you also need to use them well, once you’ve made the investment.
If you’ve been the business for sometime, you know you need to decide whether or not you want standing floor sunglass displays or countertop sunglass displays. You should also know that you need to think about the materials the sunglass displays are made of, both in terms of which looks better in your store and how much you want to spend on the sunglass displays.
The option to customize the sunglass displays is available form almost any manufacturer today. You can manipulate color and how many pairs of sunglasses you want the displays to hold. It is also a great idea to have your company or store’s name printed on the sunglass displays for a more personalized effect.
Making these sunglass displays work for you, once you have made all the above decisions means you need to know how to manipulate them for your needs. Placing them at the checkout counter for example, usually helps to encourage sales.
Sunglasses take less than two minutes to try on, and if a customer likes how they look in the sunglasses, they usually will decide to get them, since they are already in the checkout line anyway.
Having people that know how to sell an item is also beneficial. When your sales people compliment the customers wearing the sunglasses, or know how to make convincing suggestions about buying sunglasses, this is a big asset.
Also, marketing promotions such as discounts, rebates and endorsements will go a long way.
Take advantage of the sunglass displays you purchase and make them work for you. Remembering these tips and keeping the sunglass displays organized and in places where they are easily seen, will definitely help to improve sales.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219