Today in the sunglass display business, there are countless options available to customize any display to any company’s needs. Some sunglass retailers may just purchase the basic floor or countertop sunglass display, however the more personalized or customized a sunglass display is, the more attention it will draw, and by extension, the more sales it will generate.
Here are a few ways in which you can customize your sunglass display:
- Put your name on it. Nothing makes something more yours, than putting your name on it. Well, in a sense! It is a big winner to put company’s name and logo on the sunglass display. This can be printed on the heard, along the rails or even on the back drop.
- Matching is in. Choose colors that go with the general theme of your store. If you sell more sophisticated looking products, go with a tame color. By that I mean, getting an animal print sunglass display probably is not a good idea. However, if you sell Dolce and Gabanna or some other genuine designer brand, and the trend of the season is animal print, go for it! It is simply a matter of knowing what’s in but making sure it blends in with what you have.
- Quality. Still on the topic of designer sunglasses, if you do sell designer products, it is a good idea to invest in higher end sunglass displays. You need the display to attract the customers to the products. Get something just as flashy and of comparable standards.
The point is to make the display yours and help distinguish it form the displays in other stores. While other stores may be getting the sunglass display from the same manufacturer, it will really boost your sales and attract more customers if you make every attempt to make the display as personalized and fitting to your store as possible.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219