Placement in Retail Stores
Have you ever been in the check-out line in a store and at the very last minute made the decision to buy a thing or two that was right there at or close to the checkout counter? Whether it’s chewing gum or a magazine, each day, people make that last minute decision to purchase something in while in the checkout line every day.
As a retailer, you need to put the products you want to sell where people can see them. Obviously not everything you sell can make it to the front of the store. This is why it is very important that you focus on having very attractive racks. In the business of selling sunglasses, this also applies. An attractive and well selected sunglass rack will help draw customers to your sunglasses.
Approximately one-third of the American population wears sunglasses. That works out to being roughly 90 million people. It is no exaggeration to say that having an attractive sunglass rack in all stores that sell sunglasses would do a lot for sales. The best type of sunglass rack to encourage these spontaneous purchases is the counter top sunglass rack. Not only do they fit on your check out counter, they also help to save floor space, which is important if you have a smaller store or limited space. A strategically placed sunglass rack, very near to the checkout line, really grabs the customer’s attention.
Also think about offering discounts and other promotional incentives. These usually encourage purchases and future interest. Apart from advertising these discounts and promotions in newspapers and online, also ensure that you advertise them in your store and next to your sunglass rack.
Although it is definitely helpfully, you don’t necessarily have to have your rack located close to your check out line. One you have an attractive rack, it will work anywhere in the store. The sunglass rack manufacturing business is such a developing industry; there is wide variety of displays to choose from.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219