No Time Like the Present - For a Sunglass Display!
There’s that saying that goes, “there’s no time like the present”. This could not be truer when trying to increase your sales. In the business of selling sunglasses, this is also a fact. There are some retailers who sell sunglasses that tend to think they should only focus on making these sales during the summer. This is actually not true. About 30 percent of the American people wear sunglasses on an almost daily basis. This equates to about 90 million people. That’s a lot of sunglasses!
The key to ensuring that you are bringing in customers is having an attractive, well-customized sunglass display. This display will help to grab customers’ attention and bring them into your store, no matter the time of year.
You need to initially find a sunglass display manufacturer or distributor. There are several options in this area, a good way to approach it is to check out the company websites and see what products they sell. You need to know what you’re looking for though. You can get a sunglass display made of wood, plastic or metal. Wood and metal will generally cost you more in terms of actual purchase and the cost of shipment. A plastic sunglass display is usually cheaper and costs less to ship because it is lighter. The good thing about a plastic sunglass display is that it can be colored and customized to have a metallic appearance.
There is also the question of what types of sunglass display you want to get. There are the standing floor displays and there are smaller countertop displays. Floor displays are ideal for bigger stores or those with floor space to space. If you have limited floor space, you can invest a counter sunglass display or two. If your sunglasses are pricier, think seriously about getting a locking display. This protects your sunglasses from scratches and other types of damage, as well as, theft.
Ultimately, it boils down to preference and how much you can or are willing to spend. But I guarantee, if you make the investment today and purchase a well made, carefully chosen sunglass display, you will only see an increase in sales.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219