Applying the Product Placement Tactic
to Sunglass Displays
It happens to almost all of us, almost all the time. You’re waiting to check out at the supermarket or department store, and while you’re in line, as you make your way up to the cashier, you pick up the chewing gum, magazine, pocket-sized stain remover and packet of pens that are on the display rack, just before you get to the cash register.
If you want to sell something, it makes sense that you put it right in people’s faces where they can see it. The trick is placement, they always say. Actually, the trick is, placing the product where, the customer is kind of confined and confronted with it for a little while and eventually ends up saying, “why not?” It works!
This tactic can almost easily be applied to a sunglass display. About one-third of Americans wear sunglasses. That’s about 90 million people. Hypothetically speaking, if we added just one sunglass display to say, every major supermarket in the country, what that could do to the increase in sales would be amazing to say the least, and on the larger scale of things, a little help for the current unfavorable economy.
Two major ways to start selling sunglasses in your store would be to display them at the check out counters and also to start implementing some marketing promotions. We have already talked a little about product placement. To ensure that you sell the sunglasses, you need to make sure that they are being seen and properly presented. Invest in a countertop sunglass display or a floor sunglass display very close to your check out counter. An attractive display draws the customers’ attention to the sunglasses, and a strategically placed display—very close to the checkout line— will make the customer say, “why not!”
We also need to understand human nature a little. People are generally excited when they can get things at a discounted price or that low introductory rate. These types of marketing promotions are usually a big hit. Anything from buy one, get one half off, to refer a friend and get a coupon for a percentage off your next pair off sunglasses can work.
Of course there is always the option to just sell the sunglasses anywhere in your store and invest in which ever type of sunglass display is most suitable to your needs. In such a developing industry, there is a wide variety to choose from.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219