Starting Your Retail Sunglass Business
No matter what type of business you decide to start, it can be a very stressful process. In the case of starting a retail sunglass business, here are a few very helpful tips.
It is of course important to consider the location of your business. The good thing about sunglasses is that they can be worn no matter what season and they can really be sold anywhere, i.e. in a store solely for sunglasses or a mixed retail environment. You can also just invest in a kiosk in a shopping mall or outdoors, depending on the time of year and the weather your area usually experiences at that time.
After you’ve decided where you’re going to set up, you need to really focus on the actual set up. When selling sunglasses, the sunglass display you choose can really make or break your business. It is, in most cases, the sunglass display that draws the attention of the customer more than the actual sunglasses. Choose a sunglass display that is attractive and compliments your sunglasses. Ensure that your sunglass display and store have good lighting. The sunglass display should have a mirror on each side so that your customers can see what the sunglasses they choose look like on them.
Put consideration into the materials your sunglass display is made of. Whether you choose wood, metal or plastic, each option can be customized to give your display a complimentary look that meshes well with your store and products. Consider also, the amount of space in your store. This helps you decide if you want a countertop sunglass display or floor display. Countertop displays save floor space. Floor displays on the other hand hold more pairs of sunglasses.
The choice is ultimately up to your personal preferences, size of your store and your budget of course. Take these things into consideration and you are well on your way to setting up a successful retail sunglass business.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219