Setting Your Sunglasses Apart from Others
There are hundreds of retailers that sell sunglasses. How do you as a retailer set yourself about the competition? The answer is to ensure that you have an excellent, eye-catching sunglass display.
The first thing you need to do is stop thinking of your sunglass display as simply a retail fixture. When you truly recognize and appreciate the fact that your sunglass fixture is actually an important promotional tool, only then can you start taking advantage of this fact and seeing an increase in your sales.
A great idea is to get a Point of Purchase (POP) sunglass display. This really works since many customers make purchase decisions while in the checkout line. This is even easier to do with sunglasses since it usually takes less than 5 minutes to try them on, check out how you look and make a decision on whether you want to buy them or not. A POP sunglass display is usually a countertop display, these are particularly convenient if you have limited floor space. Some of them can also be locked if you sell more expensive sunglasses.
Also remember to consider what your sunglass display is made of, wood, metal or plastic. These vary in price, weight and the extent to which they can be customized. Wood and metal are heavier and cost more to ship. Plastic is lighter and therefore cheaper to ship, it can also be made to look like metal in some displays.
The type of display you choose is a choice only you can really make. These are just tips to help you consider what is important and what has been shown to work in the past. It really all depends on your personal preference and your budget, since sunglass displays vary in price.
Whatever you choose, as long as you keep these tips in mind, it will really help boost your sales.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219