Marketing & Sunglass Displays
Sunglasses are the new “in” fashion accessory. In the past, they were most popular during the summer months, now, it doesn’t matter, people even wear them at night! It is wise as a sunglasses retailer to invest in an attractive sunglass display as soon as you can since you no longer need to wait for the summer.
You already know people are using sunglasses, so what you need to do is ensure the sunglass displays in your store are the best for your store and products.
Think about the customers that usually come into your store. Whether or not they are adults, teenagers, parents with young children. Depending on who is the most popular group of customers, you know to get sunglass displays that would be appealing to them.
You then need to think of the type of sunglasses you sell. Are they the cheaper plastic ones or the higher end, designer sunglasses? You can go with cheaper plastic sunglass displays which usually look good but if you sell the designer sunglasses, then it is highly recommended that you go with locking sunglass displays or ones made of the sturdier wood or metal.
Remember your sunglass displays serve as promotional tools for your sunglasses. You need to put them in places where people will see them. Facing the entrance of your store is a good location. The checkout counter is also another really good option since many people decide to buy things while in the checkout line.
Also remember, maintenance is key. Keep your sunglass displays clean and organized. If they have glass doors or mirrors, keep it free of fingerprints. You shouldn’t ever put as many sunglasses as the display can hold on it but never leave it too scanty looking.
When you’ve made your decision on the types of sunglass displays you want to invest in, call a reliable manufacturer of sunglass displays and you’re well on your way.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219