Where to Put a Sunglass Display in Your Store
Most sunglass retailers know and understand the importance of having an attractive sunglass display. They know that they need to carefully consider the materials that he sunglass display is made of and they know that they must take into account how much space they have available when deciding between a floor sunglass display and a countertop sunglass display. What many retailers don’t know is that a well-chosen and attractive sunglass display is almost useless if it isn’t positioned strategically in their store.
Where exactly would be a good location in a store for a sunglass display? Well you have many options depending on the size of your store and what you sell. However, no matter the type of store there are two places in any store that are sure winners. The first place is very near to the entrance, particularly if you don’t only sell sunglasses. This also will work better with a standing floor sunglass display. These generally hold more pairs of sunglasses as well. If you have that attractive floor sunglass display and you place it close to the entrance of your store, your customers are greeted with it instantly. They don’t have to look for it and chances are they probably won’t bypass it.
Another great location in your store, probably the best, is at the checkout counter. Many customers make last minute impulsive decisions to purchase items they spot while waiting in line at the checkout counter. It works out very well with sunglasses since they can be tried on and looked at in less than a minute, in most cases. The type of sunglass display ideal for your checkout counter is a countertop sunglass display, this also works if you have less floor space. Depending on the type of sunglasses you sell—by type we mean genuine designer or otherwise—it is a good idea to get a locking sunglass display. This is great for pricier sunglasses since it protects them from being handled by everyone, therefore reducing the incidents of scratching and being otherwise damaged. It also works as a security feature, since only you and your employees will have keys to this type of sunglass display.
It really makes no sense to make the wise investment of an excellent sunglass display and then have it sink into obscurity in your store. If chosen wisely, it should be very attractive and eye-catching and therefore you should want everyone to see it, this can only improve your sales in the long run.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219