According to statistics, many customers make their purchase decisions in the store. It is therefore critical to have an attractive sunglass display in your store if you’re trying to increase your sunglasses sales.
There are many different styles and brands of sunglasses available, this is another reason why you need to ensure your sunglasses display is suitable for the sunglasses you are trying to sell in your store.
A sunglasses display is a promotional fixture that you can use to market your sunglasses. They can hold anywhere from 18 to over 100 pairs of sunglasses. If used properly, a sunglasses display can almost guarantee an increase in your sales.
Here are some things to consider when getting a sunglasses display:
1. A well chosen sunglass display will serve to promote your sunglasses. Depending on the appearance of the sunglass display, it will reflect on the quality of your products and in turn attract more customers. Some retailers have already seen at least a 40% increase since having invested in a good sunglasses display
2. In your store you need to place the sunglasses display somewhere where it will be seen or allowed to stand out. The entrance of your store is a good location, so is the checkout counter. As mentioned before a lot of customers make the decision to buy items in the store. This is also a lot of the time while they are waiting in the checkout line. Carefully positioning your sunglasses display
on the counter or along the check out line is a good way to grab customers’ attention.
3. Always have mirrors on or next to your sunglasses display
so that your customers can check out how they look wearing the sunglasses. Be sure as well to keep the mirrors clean at al times.
4. Think about your store and how much available floor space you have available to help you decide whether to get a floor sunglass display or a countertop sunglass display. If you have room to spare, a floor sunglasses display
is better and it also holds more sunglasses. For stores with limited space, a countertop sunglass display
is more practical.
As the premiere sunglass rack company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219