Increasing Sales Margins with Sunglass Racks
There are many stores that sell sunglasses all over the United States. Whether your store is dedicated to selling just sunglasses or you sell other things along with the sunglasses, it’s important that you have them properly displayed in your store, by using a well-chosen and attractive sunglass rack.
A sunglass rack can help you increase your sales margins once you use it properly. Purchasing a point of sale sunglass rack is a good idea. It will be sure to grab your customers’ attention if properly positioned. Keeping presentation in mind for the sunglass rack is very important. You need to keep the sunglass rack well organized, that is, do not keep it too packed or too sparse.
Also remember to keep it clean at all times and fingerprint free.
It is also worthwhile to use as many marketing tactics as you can. Offer discounts and rebates, this usually scores well with customers. If possible get endorsements from well-known people in the area or source photos of celebrities wearing the sunglasses you sell, place these photos on or near to your sunglass rack.
It is better to get your sunglass rack customized to reflect your store and brand.
Some options include getting your store name or logo custom printed on the sunglass rack. You can also choose colors that blend in with your store for the sunglass rack.
After you make this investment you’re guaranteed to see am increase in customers and sales.
As the premiere sunglass rack company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219