Sunglass Racks and Sales
Sunglasses were once the ultimate summer accessory, they have recently evolved into one of the fashion accessories most people use almost every day, despite the season. Retailers too, no longer need to wait until the summer season to start placing their orders for the perfect sunglass rack. Just as there are a wide variety of sunglasses available can be purchased throughout the year, there are just as many options for sunglass racks.
It is important that you remember that a well-chosen sunglass rack is just as important as the actual sunglasses you are trying to sell. In some cases, it is actually the sunglass rack that attracts the customers. Take color and detail into consideration when choosing or designing your sunglass rack. Variety in both these aspects makes a more attractive sunglass rack and attracts more customers, therefore, increasing sales. Think of your sunglass rack as advertising for your sunglasses.
Apart from actually choosing the sunglass rack, remember to make use of it properly. Try not to put all the sunglasses you are selling on one rack. This prevents the sunglass rack from looking cluttered. Remember, the purpose is to present and advertise your sunglasses not as a form of taking inventory. That said; also ensure that you always replenish your sunglass rack. Also choose colors that blend in with your store and its theme. You want your sunglass rack to stand out, but you don’t want it to be an eyesore.
In marketing, always remember your target market. Keep this market, as well the types of products you sell in mind when making the choice of what type of sunglass rack to invest in. There are many options out there and qualified manufacturers that can help you with your selection and customization process.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219