Implementing the Strategic Product Placement to Sunglasses Displays
Product placement affects every single product company out there, practically all the time. At Wal-Mart companies pay to be positioned on certain shelves to get there products view by more people.
What we are here to discuss today is increasing sunglass sales with great positioned sunglasses displays. Next time you are waiting to check out at the supermarket or department store, and you make your way towards cashier, you pick up the chewing gum, magazine, pocket-sized spot remover and packet of pencils that are around the sunglasses display stand, just before you get towards the check out.
The first thing is you want to do is sell the merchandise that has the highest profit margins when considering what to put before the checkout. Sunglasses have some of the highest returns than any other item making them ideal, they’re also a impulse buy. So if you would like sell through your merchandise, it makes sense that you put it right in people’s faces where they are able to see it.
The trick to this placement is easy, always put it out in clear sight. Essentially, the secret to success is actually, inserting the merchandise wherever, the prospect is kind of enclosed and confronted with it for a little while and eventually ends up saying, “why not?” It works!
This strategy can practically easily be applied into a sunglasses display. About one-third of Americans wear sunglasses. That's exactly about 90 million people, hypothetically speaking, if we added just one sunglasses display to say, every single major supermarket in the nation, what that could do to the net profit in sales. It would be remarkable to say the least, as well as on the greater scale of things, a little help for the present unfavorable economic climate.
A couple of major ways to start merchandising sunglasses in your store is always to display them at the checkout counters and also to start implementing some marketing promotions. We now have already spoken a little regarding product positioning. To ensure that you sell the sunglasses, you need to ensure that they're being seen along with properly displayed. Choose counter top sunglasses display or a floor sunglasses display very close to your check out counter. An attractive display attracts the customers’ awareness of the sunglasses, and a strategically placed display—very towards the checkout line— will always make the consumer say, “why not!”
We also need you to understand human nature a little. Individuals are typically excited whenever they can get things at a low price or that low introductory amount, so displays that have discount written on them sell 25% more products. These kinds of marketing promotions are usually a huge success. Anything from buy one, get one half off, to refer a buddy and get a coupon for a proportion off your next pair off sunglasses can work.
Needless to say there's always the choice to merely sell the sunglasses any place in your store and invest in which ever type of sunglasses display is the most suitable for your needs. In such a developing marketplace, there is a large selection to select from. It’s always smart to use a display that has a nice appeal and shows off the merchandise nicely.
As the premiere sunglasses display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219