Sunglasses Displays and The Recession
The economy began experiencing some severe downturn towards the end of 2007. It was declared that we were in a recession. As a result, many industries saw a significant drop in sales. Unnecessary purchases were now not something most people considered anymore. Even the sunglass business reported a decrease in sales. However, in many cases, the recession actually had nothing to do with the fact that some businesses weren’t making sales. In the case of the sunglass business, it was sometimes a case of the store not having the proper sunglasses displays necessary to attract customers and encourage sales.
In the sunglass business it is very important that you ensure you have attractive sunglasses displays. This serves as an additional promotional marketing tool and sometimes is actually the thing that attracts the customer to your products.
asically, there are two types of sunglass displays: floor sunglass displays and countertop sunglass displays. The best investment in these tough financial times would be multi-purpose floor sunglasses displays. These usually hold at least 80 pairs of sunglasses and can accommodate other types of accessories.
You should also consider the material your sunglasses displays are made from. You can have sunglasses displays made of wood, metal or plastic. Wood and metal displays are usually heavier and more expensive. While plastic sunglasses displays are usually cheaper, they can be good quality, depending on where you purchase them. Plastic is also lighter and cheaper to ship. When making the decision of which sunglasses displays to get, it all depends on your personal preference and budget.
Whether or not funds are tight, many people will still wear sunglasses. It is that one fashion accessory that isn’t limited to people of a certain age, nor is it solely worn during the summer months as people tend to believe. As long as you have attractive sunglasses displays, your sales are guaranteed to remain constant or in many cases, increase.
As the premiere sunglasses display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219