Sunglasses and Displaying Them
If you sell sunglasses, then you no longer need to wait until it starts to warm up to put your collection out. Over the past decade or so, sunglasses have become one of the staple accessories that most people wear on almost a daily basis.
It is very important in marketing to understand your target market. Once you have done some research and have clearly identified your market, then you can start thinking about what type of sunglasses display you want. To personalize the sunglasses and other types of eyewear you sell, a customized sunglasses display is generally the best solution. The display itself works for you because it promotes the eyewear. Try to be creative but tasteful when it comes to colors and visual details. But always ensure it fits in with the theme of your store and the type of products you sell.
Another important point to remember is not to put all your sunglasses on one display. Don’t confuse display with inventory. You should put just enough sunglasses on the display so that the customer will have enough to choose from but not feel overwhelmed and so that your sunglasses display doesn’t look cramped.
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
Nick is the Director of Marketing and SEO project manager at A. Pepper Designs, Inc. a Custom Sunglass and Eyewear Display design & manufacturer. Nick is sharing our industry experience with store owners and retailers to help increase brand recognition and promote high margins in sunglass and accessory eyewear sales.
Nick can be reached at
1323 Forbes Avenue
Pittsburgh, PA 15219